Our story

Caratia is a renowned team of experts, including jewellery designers, gemologists, and master craftsmen, dedicated to creating exquisite modern-day jewellery that resonates with both men and women.

With the advent of lab-grown diamonds, which possess the same brilliance and authenticity as natural diamonds, we saw an opportunity to redefine luxury. We have always believed that “Diamonds are an art in themselves”—and now, with innovation making them more accessible, we ask: Why not?

When you can… own your diamond art!

About The Founder

Shivek Agarwal, the visionary behind caratia is a GIA - certified Gemologist and Diamond Grader, with 15 years of experience and passion for diamond art jewellery . He is the founder of Viraj Jewels , a hyderabad based firm, which specialises in natural diamond jewellery, catering to an elite global clientele across India , USA, UK , UAE .

With a background in both technology and design, the founder recognized the untapped potential of lab-grown diamonds to not only deliver high-quality gemstones but also provide an environmentally friendly and socially conscious option. This inspired the creation of the brand, which aims to merge cutting-edge technology with timeless craftsmanship.

Over time, the founder's vision has evolved into a leading brand known for high-quality, lab-grown diamond jewelry that reflects both beauty and responsibility. Their drive to make luxury more sustainable and accessible has been a key factor in reshaping the conversation around fine jewelry, offering customers a way to celebrate milestones and make meaningful choices with every purchase.

  • OUR MISSION

    Our mission in lab-grown diamond jewelry is to provide an ethical, sustainable, and high-quality alternative to mined diamonds, revolutionizing the way people view luxury. We strive to create beautiful, conflict-free diamonds that not only meet the highest standards of craftsmanship but also support environmental conservation and social responsibility.

  • OUR VISION

    Our vision in lab-grown diamond jewelry is to lead the transformation of the diamond industry by offering a future where beauty, ethics, and sustainability coexist seamlessly. We envision a world where lab-grown diamonds are not just an alternative, but the standard for luxury, innovation, and responsible consumerism.

  • OUR VALUES

    Our values in lab-grown diamond jewelry are the foundation of everything we do. We believe that every piece of jewelry should reflect not only beauty and craftsmanship but also a commitment to sustainability, ethics, and transparency. These values guide us as we work to create a more responsible and conscious diamond industry.